Understanding the benefits of using social media and how to use it are just the basics in promoting your business via social media. Knowing what social media platform to use is what makes the difference. There are hundreds of social media sites available today, and ideally, you would want to leverage on all of them.
With the proliferation of different marketing tools and strategies, the competition in the business world is rapidly increasing, as well. In order to keep up with all of these changes, entrepreneurs need to think of unique ways to make their business stand out among the rest. While other marketers are overwhelmed by the idea of social media marketing, most of them have embraced the importance of using social media to promote one’s business, no matter how complicated it may look like. Let us take a look at the top 5 ways on how social media can help grow your business.
You might be a happy and enthusiastic Internet Explorer aka IE user, you’ve always used it to browse your favourite websites, check your social media, do your shopping, so your internet banking and play YouTube videos. One day you launch Internet Explorer and it crashes, you try again and it only crashes, you even restarted your computer and Internet Explorer does nothing but crashes. Unfortunately Internet Explorer is the only browser on your computer so you can’t even search the internet for the solution and that’s the problem. What do you do?
Back in 2010, the movie The Social Network created a big buzz in the movie industry and was critically acclaimed for its direction and screenplay. The story about how Mark Zuckerberg, Facebook’s founder, became the world’s youngest billionaire spiked the interest of people around the world. According to statistics, there 1.35 billion people who are active Facebook users by the third quarter of 2014. And what’s more amazing is how a social network that started with a thousand dollar funding grew to $200 Billion’s worth. Wow!
In this highly modernized world where technology is already considered as a prime commodity for many people, it’s still no surprise how many of us still get confused between the use of social media and social networks. I used to think that these two terms can be used interchangeably, but to my amazement, they’re actually two totally different terms that hold totally different meanings. In order to maximize the use of social media and social networks, whether for personal or business purposes, it is important to understand their distinctions and know when and how to use which.
Social media (Facebook, Twitter, Pinterest, VK, etc.) presence is essential nowadays, whether you own a small blog, a small business, a non profit organization, educational institute or even a large corporate you can’t ignore the effect of social media. You can use social media to promote your content, business, products, etc. You can also use them to directly interact with your customers. Social media were life savers for many large corporates as they’ve successfully used them to solve the problems of their customers instantly and prevent global negative impact.