The Cloud Computing Services market today is dominated by the ‘Big Four’, the four Corporate Giants – Amazon with Amazon Web Services (AWS), Microsoft with Azure Platform, Google with Google Cloud and IBM with IBM Cloud. As per market analysts, the four players are likely to consolidate the market further which would mean a lot of smaller players going out of business. However, let us wait a minute. Are the analysts right? Don’t we have one more player knocking at the doors, can get into the block, and even overcome the leader?
A recent study of Synergy Research indicates a trend towards a possible oligopoly in the Cloud Services Providers’ Market. Data from Synergy Research reveals that Amazon Web Services (AWS), Microsoft, IBM and Google in cloud infrastructure space account for more than half of the global market. The total market share of the ‘big four’ is about 54% of the overall cloud infrastructure market, the consolidation seems to be increasing year on year.