Social media, which were in their infancy at the beginning of the twenty-first century have evolved rapidly and today, they have become part of our daily existence. They have affected how we work and how we communicate. The power of Social Media lie in the way they allow us to build associations, relevant groups for discussions, share and collect news, stories, and other bits of information. Social media have also helped long lost friends to find one another and enabled users to form virtual communities.
Understanding the benefits of using social media and how to use it are just the basics in promoting your business via social media. Knowing what social media platform to use is what makes the difference. There are hundreds of social media sites available today, and ideally, you would want to leverage on all of them.