The only thing in the world that can make you rich overnight – or get you fired for some personal comment on your Facebook page. Social media is infamous for its power to promote or punish. We all like to keep in touch with our friends. Whether boasting about that wild weekend party, or how you can’t believe your boss handled a situation at work. We share the good, the bad, and the ugly. But there’s a difference between sharing a story over a barbecue and sharing it online.
Social media, which were in their infancy at the beginning of the twenty-first century have evolved rapidly and today, they have become part of our daily existence. They have affected how we work and how we communicate. The power of Social Media lie in the way they allow us to build associations, relevant groups for discussions, share and collect news, stories, and other bits of information. Social media have also helped long lost friends to find one another and enabled users to form virtual communities.
Gone are the days when search engine optimization is based mainly on meta tags and descriptions. If you still don’t have a designated Twitter account for your business or a Google+ or Facebook fan page, then you’re missing out on the opportunity of having higher search engine rankings. Nowadays, search engines such as Google determine how to weigh our social interaction and behaviour using social media presence as the ranking factor.
Knowing the benefits of using the social media in promoting your business is one thing, but knowing how to use it is another. On our previous article, we enumerated 5 Reasons Why Businesses Should Use Social Media. Now, it’s time for you to find out how your business can maximize these benefits by understanding the proper ways of using the social media.
Understanding the benefits of using social media and how to use it are just the basics in promoting your business via social media. Knowing what social media platform to use is what makes the difference. There are hundreds of social media sites available today, and ideally, you would want to leverage on all of them.
With the proliferation of different marketing tools and strategies, the competition in the business world is rapidly increasing, as well. In order to keep up with all of these changes, entrepreneurs need to think of unique ways to make their business stand out among the rest. While other marketers are overwhelmed by the idea of social media marketing, most of them have embraced the importance of using social media to promote one’s business, no matter how complicated it may look like. Let us take a look at the top 5 ways on how social media can help grow your business.
In this highly modernized world where technology is already considered as a prime commodity for many people, it’s still no surprise how many of us still get confused between the use of social media and social networks. I used to think that these two terms can be used interchangeably, but to my amazement, they’re actually two totally different terms that hold totally different meanings. In order to maximize the use of social media and social networks, whether for personal or business purposes, it is important to understand their distinctions and know when and how to use which.