With the proliferation of different marketing tools and strategies, the competition in the business world is rapidly increasing, as well. In order to keep up with all of these changes, entrepreneurs need to think of unique ways to make their business stand out among the rest. While other marketers are overwhelmed by the idea of social media marketing, most of them have embraced the importance of using social media to promote one’s business, no matter how complicated it may look like. Let us take a look at the top 5 ways on how social media can help grow your business.
1. Social media can help your brand gain more recognition from new and existing customers.
As a business owner, you realize just how important it is to increase brand recognition. Research shows that more than 75% of small businesses that took advantage of the social media to introduce their products were able to draw more attention from their customers. As mentioned in an earlier article, Social Media versus Social Networking, social media is a system for broadcasting information and content. Although TV advertising is still leading the top spot as the best outlet for introducing new products, social media marketing holds the 2nd place with only 3 percentage points difference. And, with the rapid increase in the number of people who shop online, there will come a time when social media marketing will dominate against TV ads.
2. Improve customer service experience through social media.
Sure, all businesses have customer service departments dedicated to receive customer feedback via telephone or email, but it is still important to consider the method of communication that the customer prefers. One of the factors that greatly affect customer satisfaction is the ability of business owners to quickly respond to the customer’s questions and concerns. This is how social media becomes a big advantage to business owners.
Social media gives you real-time access to customer reviews and feedbacks. For example, a customer posts a bad review regarding your product on Facebook or Twitter. The social media allows you to promptly address the customer’s issue by posting a comment. You can add a personal touch by apologizing on public and taking action to meet the customer’s need. It gives your customers the assurance that whenever a problem arises regarding your product, it’s easy for them to seek help. All these efforts would go back to establishing brand authority and increasing customer loyalty.
3. Know your costumers and effectively target particular audiences through social media.
One of the easiest ways to get to know more about your target consumers is through the use of social media. Different social media platforms offer tools that can obtain basic information about your customers such as their age, gender, location, spoken language, and even their relationship status. Through social listening, you can monitor your customers’ insights and what they are interested in. With this information, it would be easier for you to think of strategies and campaigns that would be interesting to your target audience.
4. More website traffic and higher search engine rankings.
Aside from utilizing optimized title tags and meta descriptions, social media also plays an important role in bringing your website to higher ranking. In fact, Google and other search engines consider social media presence as the determining factor in calculating their rankings. It is still important to update your blog on a regular basis and distribute links that would direct consumers back to your website to generate website traffic. But, if you want the search engines to recognize your brand as legitimate and trustworthy, you need to be more active on social media. That means, the more people who share, tweet and post about your brand, the more likely for your site to rank higher in different search engines. And just like a domino, the higher your search engine ranking, the more traffic you generate that would lead to more leads and conversions.
5. Increase your sales and revenue with the help of social media.
Most importantly, the sweetest benefit you can reap from using social media to promote your business is increased sales and revenue. Of course, all your efforts in broadcasting and legitimizing your brand, generating website traffic and keeping your customers satisfied through the use of social media all lead to an ultimate goal, and that is, once again: To increase the volume of sales.
For the sceptics: Still unconvinced? Why don’t we take a look at some statistics?
According to Michael A. Stelzner’s report for 2014 (Founder of Social Media Examiner), 92% of marketers agreed that social media was essential to their businesses. When it comes to the benefits of using social media for business, 72% of marketers were able to develop loyal fans and 80% saw an increase in their website traffic. On top of that, 50% were able to increase their sales with the help of social media marketing.
Remember: The sooner you start, the sooner you can taste the benefits.
Interested but not quite sure how to start? Wait for the next article to learn more!
(Stelzner, M. (2014). Benefits of social media marketing. In 2014 SOCIAL MEDIA MARKETING INDUSTRY REPORT (p. 17). Social Media Examiner.)