WordPress is a very popular and user-friendly Content Management System (CMS). With WordPress, it is easy to build a great looking website in just over an hour, with little [if any] technical expertise required in web programming. It’s actually easy to get accustomed to the platform with basic computer knowledge. In this article, we will share a few tips to make this awesome platform more effective when crafting your masterpiece website.
1. Master the Environment
In order to get the most out of the platform, you need to master the environment. This means you should know your content’s organization scheme. Familiarize yourself with every menu and sub-menu, every clickable button and its linking function/capability. While you may not have a solid understanding of HTML, CSS or other programming languages for raw coding the website, you should be comfortable in customizing and managing your stuff with WordPress. There are lots of free and paid plugins and themes available, which will make your work easier. You’ll also find plenty of free tutorials on YouTube and other websites to learn anything and everything about WordPress.
2. Have Clear Objectives
Know the purpose of your site/blog and stick to it. You can write an online diary, develop an e-commerce website, transform your life, capture audiences and a lot more with WordPress…but you should have longer-term objectives in mind before beginning. The platform is only a tool in your journey. With unlimited possibilities, you’ll have to decide which way to go. Launching a website and managing it regularly is a tedious and time consuming job. You’ll make the process easier (i.e. waste far less human energy) by having clear idea(s) and goals.
3. Strategically plan and evaluate regularly
After mastering the WordPress platform and defining expectations, you should start planning and analyzing a timeline and/or strategy. This step is a natural, yet difficult, progression from tip #2. Once a site’s objective or purpose is outlined, you’ll need to plan ways of getting the desired message across in a consistent and appealing manner. Consider the implications of dating articles, pop culture influence, and time-sensitive events. How active should the site be? Should it continue indefinitely? What will drive consistent traffic? These are all strategic questions you should address in the beginning. Also consider the style and layout options for the site and just how they impact user engagement. For example, if your website is a showcase of corporate interior designs, an appropriate theme ought to be photo-centric with stunning visuals. But, if the website is more text-based, such as an opinion blog, a good design might focus more on negative space and simplicity.
4. Contribute to the online community
Online communities are diverse places; for the most part welcoming, and chock full of really smart strangers. Lao-Tzo was credited with the philosophical adage: to receive, first you must give. The internet forum offers each of us an opportunity to give and receive advice, to share without pretense, and to learn without judgment. For instance, you may have found a quicker way of doing a specific task in WordPress. If you share your finding with others, they will be thankful and likely value your input with some other matter. What’s more, if you face a problem in the future, they will likely be happy to help you when possible. Since it is an open-source project, WordPress continually evolves with contributions from users just like yourself. Go ahead, contribute to the discussion and be surprised by what you learn. To chime in to the Setuix community forum, login/create an account here.)
5. Understand the audience
Give priority to your target audience and you’ll see an increase in your platform’s effectiveness. Some experts even think you should build your audience before you build the business. Along with your vision, the audience will ultimately define the site’s direction. Some of you may think you don’t need to cater to some targeted audience because you’ll appeal to everyone. Repeat after me: you can’t please everyone all of the time, only some of the people, some of the time. In fact, by its nature, you are developing the content of the website for someone out there…a particular reader that you know will find your site useful or entertaining. By properly identifying and analyzing an audience, you can better deliver the content they want. While WordPress can handle the design and publishing aspects, you’ll have to take charge of audience management.
6. Focus on strengths
Just because the platform is for do-it-yourselfers and go-getters like you doesn’t mean you have to have a go at every single aspect…everything…alone. Know when to ask for help [recall tip #4 about online community sharing]. While WordPress is a wonderful platform that encourages productivity and learning new things, know your limitations and strengths. For example, if you want a top level WordPress site with maximum security, it is probably best to let the experts in this field to do the job. Save energy by doing what you do best and look to friends, family or the online community for expert help.
7. Continue to explore resources
WordPress is continuously evolving and improving with each release—innovative plugins, tools, themes, and functional capabilities drive user learning. Each update of the platform introduces some feature(s), most of which make website management easier and more effective. Various sites, forums and individual enthusiasts regularly provide new tips on how to do things better. Stay up to speed on the latest, learn new lessons, acquire new skills, team up with new partners.