In recent news, the billion-dollar entity with household and worldwide recognition Google decided to let go of Motorola mobile, just a year and a half after originally picking up Motorola Mobile. For those of you who do not know, the purchase was originally planned out in order for Google to establish a firm position in the smartphone industry. They were able to do just that, and truly have left a mark on the industry, but it is a mark that was beneficial for everyone but Google.
Google’s line of Nexus phones debuted just two years ago, in 2012. Since then, they have sold an underwhelming amount of phones, in comparison to the Apple iPhone 4S, which was out during that same time period. It was also out performed by the Galaxy S3… and the EVO 3D… and practically every other smartphone, as a result of the nature of the industry. The reason why Google’s smartphone venture was so detrimental to the company was because of the fact that in the technology industry as a whole is full of stolen ideas.
The first one to pull something off will not be the only one to pull it off, and it is probable that they will not be the one to perfect it. Major social networking sites that prospered in the early 2000’s now would stand as nothing compared to Twitter and Facebook. That is simply the nature of the industry. In Google’s case, they made a smart play in selling a single product in their smartphone line that is downright superior, and then selling watered down, and modified versions of that super smartphone. Since then, every major phone manufacturer has done precisely the same thing. Even Apple, who jumped on the bandwagon in just September, has adopted this strategy in unveiling the iPhone 5S alongside the iPhone 5C. This strategy was absolutely brilliant, it was revolutionary in the way smartphone manufacturing companies work. But the strategy was then perfected by other companies, done better by other companies, and works best with other
As a result, Google’s smartphone venture has definitely been beneficial for the wrong people, as their production of smartphones has actually cost them some capital. Google should have realized that their money was coming from software licensing agreements and powering the search engine that practically all smartphones use. You can not really blame Google for trying the smartphone industry out, as they have loads of money to offer, it is just the fact that we all know things could have gone better for Google in this field.
So, after all of this, what does it mean? Well, now that Google is not focusing on the hardware aspect of the smartphone industry, and now that they no longer own Motorola Mobile, they can now effectively proceed on with their software development for other phones; more specifically, their Android software. To Apple users, it seems as though Android powers every single device that was not designed in Cupertino. This is because they practically do. A large portion of smartphones are powered by the incredibly popular software. Now that they no longer have to deal with Motorola, nor hardware, they can now focus in on the efficient use of their time and resources, and provide customers with the best operating system on a mobile phone available. This major decision to let go of Motorola could mean big things for consumers, and even bigger things for future smartphones.
Clearly, Google’s innovative team has no problem delivering ground breaking ideas. The cracks in the pavement releases of Google Glass, of the Nexus that we discussed earlier, there is a plethora of examples in which Google is constantly improving the technological standing of their company. They are definitely having no problem producing and competing with other companies, so the fact that they are now specifically focusing in on the operating system portion of the smartphone industry. Given what they are capable of, the release of long awaited phones like the Galaxy S5 could be absolutely monumental. Plus, if they effectively demonstrate what they are capable of, the push for even newer ethnology hardware will follow.
The Galaxy S series has already featured incredible features, as they have really revolutionized key smartphone features like multitasking, camera options (although Apple may have the edge in that category, as there is no debating that the iPhone 5S has an absolutely astounding camera), and handy annoyance fixers, like being able to hover your hand over your phone to accept a call, which can be clutch when your hands are full. You never know you need it until you do.
All in all, 2014 and 2015 are shaping up to be huge technology years. Google revamping Android, the release of the iPhone 6 and iOS 8, and the release of the Galaxy S5 are likely going to dominate your news feed. Stay tuned.