Yahoo! Bing Network is a search-advertising platform from which the advertisers can publish their advertisements on Yahoo, Bing and their partner sites. This represents the audience that uses Yahoo! Search or Bing search or any other partner sites for their Internet search needs. Partner sites include but not limited to:
- The Wall Street Journal Digital Network
With the merger of Yahoo Search and Bing on to the same advertising platform provides more searches and more reach to the advertisers, and the partner websites such as Facebook and Amazon increases the visibility and usage of Yahoo Bing Network. The statistics published by the Yahoo Bing Network is as given below:
- Using Yahoo Bing Network advertisers can reach 159 million unique searchers in US, which is 29% of the total online search share in the United States and 499 million worldwide.
- 51 million people among 159 million do not use Google search at all in US.
- The above searchers spend 3.6% more than Google searchers online in the US.
The statistics reveals the reach, popularity and potential of the Yahoo Bing Network making it the second most popular advertisement network after Google AdSense. In order to advertise your ads, user must create an account on Bing Ads. At the moment Yahoo Bing network advertisements can be published in blogs or websites by creating an account with www.media.net which is a contextual ad network.
Yahoo Bing network is assumed to have a high quality advertisements as they have very strict guidelines on the advertising content and thus it does not matter how broad or niche your blog/website is and it will have advertisers appropriate to the content of the website/blog.
In this Yahoo is responsible for taking care of the advertisers and media.net is responsible for the publishers who publish the adverts on the pages of their websites or blogs. In all this media.net pays the money to the publishers for publishing the ads. Yahoo who gets it from the advertisers in the first place provides this money. Placing of the ads is done once Media.net scans the pages and figures out what advert would be the best suited for the particular page. This is decided on the basis of the keyword density. The most important keyword is then targeted and the ads are placed.
One of the very important features of Yahoo Bing Network ads is that they are also mobile optimized. This increases the reach of the advertisers and thus increases the payout from the adverts as all the sources of traffic for these pages can be monetized.
Currently www.media.net is on an invite basis, and publishers are expected to get the invite with a week if the site complies with their terms and conditions. Creating an account is fairly simple and there are not many restrictions on using the media.net advertising units on web sites. The approval process is not very difficult with media.net, if the quality of the content is of good quality. The earnings on this is similar to AdSense and its around $1.5$ to $2 per every thousand impressions.
Some of the advantages of using media.net account to publish advertisements on your blog/website are:
- The advertisements are very contextual and targeted, and assures 100% good user experience.
- Good and friendly customer support, ready to help in resolving all the problems. Each publisher will also have their own customer support specialist available to answer any queries.
- Getting approval is easy.
- Yahoo! Bing Network also monitor and give feedbacks to publishers on the best advertisement placements.
The minimum payout for the revenue earned through Yahoo! Bing network is $100. Publisher can either accept payment via PayPal or through a wire transfer.
Advertising on Yahoo! Bing network is supposed to connect your blog or website or business to a high-value audience that cannot be reached through the other search engines. This proves to be a great advantage for the Yahoo! Bing network.
Though Yahoo! Bing network sounds similar to Bing Ads but these two are entirely different. Bing Ads is the platform for search advertising that is used to run ads on Yahoo! Bing Network. This helps in reaching the vast audience that search through Yahoo or Bing or other partner sites. By purchasing an ad on this network you are not only using a platform that’s highly advanced but also enable yourself to reach a highly valuable audience and thus increasing your earnings by getting your brand name out there.