Knowing the benefits of using the social media in promoting your business is one thing, but knowing how to use it is another. On our previous article, we enumerated 5 Reasons Why Businesses Should Use Social Media. Now, it’s time for you to find out how your business can maximize these benefits by understanding the proper ways of using the social media.
The number one thing that most business owners are curious about is finding the best social media strategies and tactics. They understand that finding ways to engage their audience with social media is as important as the business itself. Here, we put together a list of ways on how to use the social media to promote your business. We also documented some best practices that were shared by successful business owners.
- Look for an effective social media manager. Managing a business alone is already tedious enough, let alone having to go back and forth managing your business and your social media site. Studies show that 64% of business owners spend 6 hours of their time on social media, while 37% of them commit 11 or more hours weekly. An effective means of managing multiple social media accounts is to sign up for a social media manager that would allow you to combine all of your accounts in one site. Social media managers such as Ping.fm provides one inbox for all your social media sites so you can go over them without going back and forth from one account to another. You can also track and review real-time tweets and mentions of your brand.
- Create a network by finding friends and followers. As mentioned in Social Media versus Social Networking, Facebook and Twitter are whole package platforms that can serve as both social media and social network at the same time. Start by searching keywords or using hashtags to find potential followers. Start by adding a few people, first. Get them to trust you by posting comments on their posts or mentioning them on your tweets immediately. These few people can be converted into thousands once they start sharing your posts.
- Regularly post updates and relevant content. Once you gain new friends and followers, one of the first things that they are going to do is check your page to see if it is worth following you. Do not bore your audience by posting irrelevant contents and tons of sales pitch. You can start by posting pictures of people enjoying your brand or product. You can also add videos that showcase your business and documentaries of satisfied customers. Also, don’t leave your followers hanging! Maximize the use of your social media manager by scheduling your posts in advance so there’s always something new for your followers to look forward to.
- Find creative ways to interact with your friends and followers. People are always looking for something new and fun on social media. Be extra creative and post things that would engage your followers, such as games, online polls, trivia and competitions. For example, if you own a travel agency, you can ask your followers on Twitter to tweet pictures of their most memorable vacation with a hashtag that is relevant to your brand. The person who gets the most retweets and favorites would win a vacation package sponsored by your travel agency. This way, you’re not only leveraging on customer satisfaction, but also promoting social media presence. And remember, the more social media presence you make, the higher is your ranking on search engines. It’s like hitting multiple birds with one stone!
- Ensure timely responses to customer concerns and react quickly. Receiving customer complaints via the social media is inevitable. The best way to handle these kinds of situation is to quickly respond and offer solutions to address the customer’s concern. Instead of getting upset and worried, think of this as the perfect chance to build a reputation of a business owner who genuinely cares about his customers and is willing to accept criticisms by making necessary changes to improve customer experience. Be quick to respond to compliments as well by thanking your costumers and offering additional options on how they can enjoy the product or service even more.
- Be personal. Do not forget that the biggest asset of your business is you, yourself. You are the voice of your business and your social media followers would like to hear that voice. Give your brand a character by adding a touch of your personality to social media. When people realize that they are creating relationships with an actual person instead of a lifeless brand, creating loyal fans of your brand will be more likely.
A helpful tip from a successful social media marketer: Follow the 1:6 rule. This means that for every seven posts you make on social media, only one of them should focus on promoting your business, while the other six should be more on sharing useful contents. Pair every one of your post with valuable content, and you’ll leave your audience wanting for more.