This fall has been a good one for Apple. After releasing the heralded iMac with 5K display, Apple then released their operating system, OS X Yosemite, along with new iPads. Sounds like a productive quarter, and a catalyst for great gain during the winter final quarter. However, while a majority of things are going well for the tech-giant, everything that shines certainly isn’t gold. This is the case with one of Apple’s unveiled iPads. In this article, I will briefly go over the improvement and changes upon the two new iPads, and how one has risen to the occasion, while the other has failed.
The iPad Air 2 was sure to soak up the spotlight. As with most technology presentations, the new model is now thinner, lighter, and faster than ever, and (insert random integer here) greater than last year’s model. It is certainly remarkable, and this is true for multiple different technology companies, that they are able to keep producing new things. I am fearful of a day in which technology innovation begins to plateau as we wait for the newest major development. The plateau may occur soon, however, as it seems as though tech companies are not necessarily doing anything new, justifying to perfect what is already out there.
The iPad Air 2 is a great step in that direction, and definitely an improvement from last years acclaimed iPad Air. Apple is also rumored to potentially do something new with their iPads, however. Over the last year, an increasing amount of rumors spread over the possible design and release of a concept called the “iPad Air”, and an “iPad Pro” by speculators. It seems as though their intuition may prove correct, as Apple has already followed through with the iPad Air. It will be interesting to see if Apple also does an iPad Pro, which will likely be the high-end iPad that actually comes with USB, HDMI, and other necessary perks for the workoholic. In some cases, it may be fully capable of replacing a laptop computer, challenging Microsofts push in that area. If they follow through with this idea as well, we may be able to expect something as soon as the spring of 2015.
The iPad Air 2, was not the only iPad that made its debut at the conference, although it certainly felt like it. The iPad Mini 3 was also brought in to the world this month, but it certainly feels a lot like the iPad Mini 2 (Possible indicator of the imminent plateau?). Apple made a single improvement on the smaller tablet: Touch ID. Outside of the Touch ID implementation, it literally the exact same as the iPad Mini 2.
In my opinion, it was a waste of time even presenting the iPad Mini 3 this time around. Rather than giving consumers the exact same thing as they already have, I would much rather wait until something significant is done with the tablet than be pestered by the annoyances of an announcement I have already seen. Please, Apple, do something new with the iPad Mini. What makes this entire issue that much worse is the fact that Apple decided to charge consumers even more money, for the slightest addition. Please, this does not even feel like an iPad Mini 3, it is an iPad Mini 2.1. There is virtually nothing new with this tablet, other than merely a security feature. I’m in hopes of seeing an iPad Pro release, just anything that hows that the iPad department has actually been doing things with themselves as of late.
All in all, there was something or everyone at the conference. If you are more of the Apple hater, so to speak, you certainly got a thrill out of the abysmal release of the iPad Mini 3. If you are on the other end of the spectrum, however, you are certainly pleased with the iPad Air 2. While the iPad Air 2 is certainly far from being a necessary upgrade for owners of the iPad Air, it is certainly a step towards perfection for Apple, the company truly responsible for making tablets popular.
Unfortunately, however, ingenuity may stall, and innovation may go on sabbatical. It is hard to please the masses, and likely even more difficult to constantly have the expectation of releasing something mind blowing, but for all practical purposes, those should be goals nonetheless. Consumers from all around are certainly disappointed with the release of the iPad Mini 3, why even release it?