Once again, Apple is holding another event this Monday, March 9th. The event, being called Apple’s “Spring Forward” event, has loads of rumors floating around as to what the company has planned for 2015, and in this article, I will briefly go over some of the things we can reasonably expect for Tim Cook & Co. to announce on Monday.
First of all, let us just briefly consider the name of the event: Spring Forward. If you live under a rock, you don’t know that this is a common colloquialism used to remind everyone to adjust their clocks, and more importantly, their watches. Also, living under this rock means you are also unaware of the fact that Apple has a new smart watch releasing in the next few weeks. The Apple Watch is Apple’s first crack at a completely new division of technology. Wearable technology sales have been on the rise over the last few years, and with the popularity of a brand like Apple (a company that was recently valued at nearly $700 billion, yes, billion), experts are expecting these smart watches to sell over 15 million units in 2015.
Here’s what we know already: the Apple Watch is going to sell for $349, it needs to be paired with iPhone 5 or better, it will support ApplePay even on the iPhone 5 and the iPhone 5S, it’s going to launch in April and it looks awesome. It’s the wearable extension of your iPhone, to say the least. What we don’t know is the actual release date, how the three different models will differ from one another in prices, and which, if any, third-party developers will have apps accessible on this platform. Most importantly, we don’t know if the Apple Watch will flop, or if it will live up to the hype it has received so far. Some experts say it will flourish, others say it will fail dramatically.
Secondly, we can reasonable expect a Mac refresher. There have been countless rumors about a 12-inch Macbook Air that does away with nearly all ports on the side, and with powerful i5 or i7 processors, may not even need a fan. This will keep it very light (and potentially even lighter) as it only uses 1 USB 3.0 port, but it is unclear where this product fits into Apple’s product line.
Is this the future of the MacBook Air that will leave customers looking for power and ports to the MacBook Pro? Or is this just one alternative model for the MacBook Air for your writers who only use Pages, Word, Mail, and Safari. Additionally, there may be surprises in store for us like a 4K 21.5 inch iMac, an updated Macbook Pro, or a Mac Pro refreshment.
Apple has been remarkably quiet in a few areas, and at this point we are not sure if it is because they are abandoning these products or just doing something incredible with them. The big surprises almost always come out at their annual Worldwide Developer’s Conference, but that doesn’t mean they won’t be updated one of their untouched areas on Monday. I would keep an eye on the iPod Touch (and the rest of the iPod family, for that matter), the Apple TV (which hasn’t been updated in years), and Beats Audio. These are three areas that have captured a lot of attention and appraisal in the past, and I would be surprised if Apple simply abandoned them.
It’s time for an update, and Apple surely knows this better than I do. One thing I definitely would love to see is an updated Apple TV box, with a better remote and more channels/gaming options. The Roku 3 is simply kicking Apple’s butt when it comes to streaming boxes, and it is time for that to change.
Be sure to tune in to Setuix for the latest updates and developments for the Spring Forward event, and stay tuned for any more information regarding the latest Apple news.